Video calling is in full effect on iPod touch. Now your friends can see what you're up to, when you're up to it. With the tap of a button, you can wave "hi" while standing in a foreign country, get a second opinion on a pair of boots, or have your friends bear witness to the everyday pranks, bets and dares they otherwise might have missed - new iPod touch to new iPod touch or iPhone 4 over Wi-Fi. And come face-to-face with even more fun.

Thanks to the Retina display, everything you see and do on iPod touch looks amazing. That's because the Retina display's pixel density is so high your eye is unable to distinguish individual pixels. Which means images in games, movies and photos pop off the screen. Text in books, web pages, and email is crisp at any size. And everything is sharper. No wonder it's called "cutting edge."

Because your iPod touch - and its built-in HD video camera - go with you everywhere, you're always ready to record when the moment strikes. And now you can do it in stunning high definition. An advanced backside illumination sensor delivers brilliant video in both bright and low-light settings. And when you're done shooting, you can edit and share your movie in just a few taps. With iPod touch, you're the only film crew you need.

Pioneering technology built into iPod touch is how you're able to flick, tap, and pinch. It's what makes a racing game feel so real. It's why you're able to see a friend crack up at your jokes from across the globe. And it's the reason iPod touch is the most incredible iPod you'll ever own.

Gamers rejoice. Game Center is here.
The new Game Center app on iPod touch lets you expand your social gaming network. Exponentially. All anyone needs to play is an iPod touch or iPhone running iOS 4.1. With iOS 4.1, you'll see a Game Center app on your Home screen. Just tap it and sign in with your Apple ID, and you're ready to go. You can create a different nickname that will be visible to friends and the gaming community. You can also assign several email addresses to the Game Center app, making it easy for more friends to find you. Download any games you see by tapping links in Game Center. Games can be started straight from the Game Center app. And the best part, once you sign in to Game Center, is that you're always connected. Until you decide to sign out.

There are hundreds of thousands of apps in the App Store, with more added every day. And iPod touch makes finding cool new apps even easier with Genius for apps. It works just like Genius for your music. Tap the Genius icon and get recommendations for apps you might like based on apps you and others have downloaded.

Video calling is in full effect on iPod touch. Now your friends can see what you're up to, when you're up to it. With the tap of a button, you can wave "hi" while standing in a foreign country, get a second opinion on a pair of boots, or have your friends bear witness to the everyday pranks, bets and dares they otherwise might have missed - new iPod touch to new iPod touch or iPhone 4 over Wi-Fi. And come face-to-face with even more fun.

Thanks to the Retina display, everything you see and do on iPod touch looks amazing. That's because the Retina display's pixel density is so high your eye is unable to distinguish individual pixels. Which means images in games, movies and photos pop off the screen. Text in books, web pages, and email is crisp at any size. And everything is sharper. No wonder it's called "cutting edge."

Because your iPod touch - and its built-in HD video camera - go with you everywhere, you're always ready to record when the moment strikes. And now you can do it in stunning high definition. An advanced backside illumination sensor delivers brilliant video in both bright and low-light settings. And when you're done shooting, you can edit and share your movie in just a few taps. With iPod touch, you're the only film crew you need.

Pioneering technology built into iPod touch is how you're able to flick, tap, and pinch. It's what makes a racing game feel so real. It's why you're able to see a friend crack up at your jokes from across the globe. And it's the reason iPod touch is the most incredible iPod you'll ever own.

Gamers rejoice. Game Center is here.
The new Game Center app on iPod touch lets you expand your social gaming network. Exponentially. All anyone needs to play is an iPod touch or iPhone running iOS 4.1. With iOS 4.1, you'll see a Game Center app on your Home screen. Just tap it and sign in with your Apple ID, and you're ready to go. You can create a different nickname that will be visible to friends and the gaming community. You can also assign several email addresses to the Game Center app, making it easy for more friends to find you. Download any games you see by tapping links in Game Center. Games can be started straight from the Game Center app. And the best part, once you sign in to Game Center, is that you're always connected. Until you decide to sign out.

There are hundreds of thousands of apps in the App Store, with more added every day. And iPod touch makes finding cool new apps even easier with Genius for apps. It works just like Genius for your music. Tap the Genius icon and get recommendations for apps you might like based on apps you and others have downloaded.

The all-new thinner and lighter design makes the Apple iPad 2 even more comfortable to hold. It’s even more powerful with the dual-core A5 chip, yet has the same 10 hours of battery life.

With two cameras, you can make FaceTime video calls, record HD video and put a twist on your snapshots in Photo Booth. And the iPad Smart Cover attaches magnetically and wakes up, stands up and brightens up your iPad 2.

Once you pick up iPad 2, it’ll be hard to put down. That’s the idea behind the all-new design. It’s 33 per cent thinner and up to 15 per cent lighter, so it feels even more comfortable in your hands.2 And it makes surfing the web, checking email, watching films and reading books so natural, you might forget there’s incredible technology under your fingers.

Two powerful cores in one A5 chip mean iPad can do twice the work at once. You’ll notice the difference when you’re surfing the web, watching films, making FaceTime video calls, gaming and going from app to app to app. Multitasking is smoother, apps load faster and everything just works better.

You’ll see two cameras on iPad — one on the front and one on the back. They may be tiny, but they’re a big deal. They’re designed for FaceTime video calling, and they work together so you can talk to your favourite people and see them smile and laugh back at you. You can also record video in HD.

Even with the new thinner and lighter design, iPad has the same amazing 10-hour battery life.1 That’s enough juice for one flight across the ocean, or one film-watching all-nighter or a week’s commute across town. The power-efficient A5 chip and iOS keep battery life from fading away, so you can get carried away.